New Partnership Launches Accelerator Program For Early Stage Startups To Drive Innovation

Entrepreneurs / 3rd November 2017

Northwestern Mutual, a leading financial security company, announced today a partnership to support early stage startup companies based in Milwaukee. Lead sponsor Northwestern Mutual and supporting sponsors, Rockwell AutomationKohl’sBaird and Milwaukee Institute, will provide funding and other services to launch an accelerator program for early stage startup companies with local roots in the community.

The partnership between the organizations is centered on driving innovation and technology forward in Milwaukee. The new program was announced today at a Technology Summit hosted by Northwestern Mutual, which convened leaders in the local business, academic, government, civic and technology communities to discuss building and supporting a vibrant tech ecosystem in southeastern Wisconsin.

Milwaukee’s entrepreneurial spirit is fueling a vibrant startup community, which needs capital and support at the earliest stages of ideation,” said John E. Schlifske, chairman and CEO, Northwestern Mutual. “We’re proud to partner with Rockwell Automation, Kohl’s, Baird and Milwaukee Institute on this program. By working together, we will make a greater impact to strengthen our tech community.”

The seven-week accelerator program, gBETA Milwaukee, will run multiple times throughout the year and be led by gener8tor, a nationally ranked startup accelerator. gBETA Milwaukee will be held at the Lubar Entrepreneurship Center at the University of Wisconsin-Milwaukee, which is run by Brian Thompson, director of the Lubar Entrepreneurship Center. It will provide early stage companies with access to a community of entrepreneurs, mentors, angel investors, venture capitalists, technologists and co-working space. All operating costs for the 2018 and 2019 programs will be provided by the members of the partnership, with no fee or equity requirements for the participants. To learn more about gBETA, visit

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