Reputation.com Accelerates Growth With $20M Investment Led By Strategic Healthcare Fund

Entrepreneurs / 9th January 2017

Reputation.com, the leading provider of Online Reputation Management (ORM) technology and services, today announced that it has received a significant investment from Ascension Ventures, a prominent strategic healthcare fund which is funded by many of the nation’s leading non-profit health care systems.

Together with additional investments from existing major backers — including August Capital, Bessemer Venture Partners, Icon Ventures, Kleiner Perkins, and Focus Ventures — the new round of funding totals $20 million.

“Our health system partners are seeing a shift in the way patients decide where and from whom they receive care and are turning to the same channels they rely on for other consumer purchasing decisions to share their experiences — online reviews and social media,” said Matt Hermann, senior managing director of Ascension Ventures. “Reputation.com offers a comprehensive set of data automation and workflow tools that enable any healthcare organization to effectively and efficiently engage patients in these online interactions at scale, as well as deliver the analytics tools to uncover leading indicators of the patient experience in order to improve clinical and operational performance.”

“This investment demonstrates real confidence in the ability of our cloud-based reputation management platform to provide large healthcare systems with mission-critical patient feedback, right down to individual facilities and providers,” said Shrey Bhatia, Reputation.com’s President and CEO.

“In an environment where consumer choice increasingly determines financial performance,” Bhatia said, “technology that enlists the voice of the customer is now critical to attracting new patients and driving revenue. Our platform also delivers detailed insights that enable service providers in healthcare to continuously improve their operating performance at scale.”

Reputation.com pioneered the Online Reputation Management category in 2006. Its technology has managed tens of millions of consumer reviews and interactions across hundreds of thousands of online points of presence for many of the largest companies spanning 77 industry verticals, including healthcare, retail, automotive, restaurants and others.