Social Commerce Leader, Longaberger, Continues Commitment To Support Women Entrepreneurs With Team Expansion

Entrepreneurs / 26th February 2021

Longaberger, a social commerce retailer and American home goods brand known for artisanal handcrafted products, has announced that Scott Halversen will join the company as President of Sales. Making historic strides in the social selling space, Longaberger recently launched a new digital livestreaming platform, Longaberger LIVE, which has helped to firmly establish the brand as the digital-first platform for female entrepreneurs. Halversen will continue the successful expansion of the Longaberger community through his extensive background in leading many social selling companies.

Halversen joins Xcel Brands with an impressive background in the direct sales industry as a hands-on strategist, business developer, and results-driven leader. Over his 25-year career, Halversen has held leadership positions with global companies including Rodan + Fields, Tupperware Brands, Mary Kay and Jafra Cosmetics, Int’l.  He has been responsible for consistently achieving growth targets for companies and divisions with annual revenues ranging from $100M to $850M. “Scott is a proven results-driven leader who will be responsible for driving growth, strategy, and implementation, with a laser focus on new Home & Lifestylist Influencers enrollment, sales, and training, as we continue to position Longaberger to be the leading social commerce company,” stated Robert W. D’Loren, Chairman and Chief Executive Officer of Xcel Brands.

Halversen was named President of Sales in February 2021 and in his role, he aims to move the brand forward by tapping into his passion for championing women’s entrepreneurial success and implementing innovative solutions for companies to maximize the direct seller and customer experience. “By instilling confidence in women entrepreneurs in a new area of selling, we project to expand the Longaberger community of Home & Lifestylist Influencers by 100% in the next year,” says Scott Halversen, President of Sales of Xcel Brands.

The most recent launch of Longaberger LIVE, a platform that aims to enhance customers’ experience by integrating live video shopping and utilizing live selling through a number of widely known hosts and mega-influencers, has catapulted the company to a digital-first platform that will roll out tools for its community.