App Annie Decode Hanoi: Converting Challenges into Opportunities in the Vietnamese and Global App Market

Entrepreneurs / 21st November 2016

Mobile apps did not exist until 2008 when the App Store was first introduced. At the launch, users only had over 500 apps to download and enjoy. Fast forward a decade later, the App Store and Google Play have a combined library of over 4 million titles.

Along with the widespread embrace of mobile technology has come the development of an apps culture. Fueling the booming app economy today are game apps. According to App Annie’s App Monetization report, in 2015 alone, game apps generated a whopping 66 percent of global revenue in the entire app economy. And it’s expected they will continue to do so in the future. By 2020, global mobile app revenues are expected to grow to US$188.9 billion.

The explosion of mobile apps has changed how companies do business and how humans behave. The app business is growing and evolving rapidly. Keep a close eye on the development of this economy with insights from the most trusted app intelligence platform, App Annie, on November 24.

App Annie is hosting its first ever flagship Decode meetup in Hanoi, Vietnam. Using advanced data science, industry expertise, and leading information assets, they’ll be sharing their forecast for the app economy. Esteemed speakers will take center stage to provide a holistic overview of the app market — addressing the bottlenecks, untapped opportunities and upcoming trends in both the domestic and global market.

Event details

Date: November 24, 2016 (Thursday)
Time: 6.30pm-9.30pm
Venue: Toong Coworking Space (To Ngoc Van Branch)

Speakers

Jaede Tan, Regional Director, App Annie
Luan Nhan The, CEO & Founder, NCT Corporation
Christopher Liu, Head of Mobile Game Publishing, VNG Corporation
Cuong Le, Industry Lead, Media and Entertainment (M&E), Google Vietnam
Tran Vinh, Quang, COO, Appota

Event Agenda

6:30pm-7:00pm: Registration
7:00pm-7:20pm: App Annie Keynote: State of App Economy
7:20pm-8:00pm: Panel Discussion

Key Trends: Converting Successes and Challenges in Vietnamese & Global App Market into Opportunities
8:00pm-9:30pm: Drinks & Networking

App Annie Decode Hanoi is free to attend. Register for your seat today! Successful applicants will be contacted by the App Annie team.

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