WPO Digital Conference Focuses on Post-Pandemic Path Forward for Women Entrepreneurs

Entrepreneurs / 20th July 2020

Businesses around the world have been upended by a raging worldwide pandemic and working from home has become the new normal. Some businesses have folded, others have furloughed or laid off their employees, while others have had to drastically reduce salaries. The sudden turn of events has forced organizations to pause and reset. While some have viewed the turn of events a disaster, many women entrepreneurs have leveraged it as an opportunity for creativity and reinvention.

The 23rd annual Women Presidents’ Organization conference on July 22–23—now reconfigured as a digital event focused on Reimagining Business (#WPOReimaginingBusiness)—offers a two-day immersion into insights, strategy and tactics to help women entrepreneurs thrive in a post-pandemic business landscape.

Keynote speakers and sessions include:

  • Adam Grant – Originals: How Non-Conformists Move the World
  • Lital Marom – Think BIG and Act FAST: How to Self-Disrupt in a Crisis
  • Kim Thúy Ly Thanh  (in conversation with Marie-Josée Gagnon) – Finding Comfort & Joy in Discomfort

See full schedule here.

“They say rough seas make good captains. Throughout this very difficult time, I have seen our fearless WPO members turn adversity into opportunity. Entrepreneurs have an opportunity to help transform society, by reimagining and re-inventing themselves, creatively pivoting their value proposition to meet new needs that have emerged in the marketplace. This year the conference focuses on reimagining what is next for business – how entrepreneurs will overcome this difficult time and go on to thrive in the future,” said Camille Burns, CEO, Women Presidents’ Organization.

“As the VIP Diamond Presenting Sponsor of the 2020 WPO Annual Conference, Prudential shares with WPO a strong commitment to supporting women business owners, a vital group contributing to U.S. economic growth. As businesses adjust to new realities as a result of the COVID-19 pandemic, Prudential is pleased to provide WPO members with access to financial tools and capabilities to help their businesses and their employees navigate financial challenges that may arise during this time and beyond,” said Salene Hitchcock-Gear, president, Prudential Individual Life Insurance.

“We at BMO, are proud to be the Presenting Sponsor of the 2020 WPO Annual Conference. In our ongoing support of women business owners, we are pleased to announce our BMO Celebrating Women Grant Program whereby 10 women business owners will receive $10,000 in grant money to put towards their business,” said Sheri Griffiths, regional president, Business Banking, Greater Ontario Region. “Canadian women business owners are invited to apply and showcase their resilience and ability to innovate their business and persevere during this difficult time.”

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