YouAppi Opens New Office in Beijing, Achieving 500% Revenue Growth in 18 Months
YouAppi, a leading mobile growth marketing platform for premium mobile brands today announced that it has opened a new office in Beijing and has achieved significant growth.
YouAppi first established the China office in November, 2015. Now, after 18 months, the office has achieved 500% revenue growth in China.
YouAppi’s new office in Beijing is in the Wanda Plaza of the CBD district. Currently, YouAppi China has grown to a team of 22 employees.
The new office represents YouAppi’s fast expansion of the company’s presence in the Chinese market. Vice President of Business Development in APAC, Michael Wang, who also leads the China office said: “YouAppi China has grown very quickly, especially in 2016. Last year, we launched two new business models, the Software Developer Kit (SDK) and Online API, attracting more publishers. We are devoting our efforts to helping developers to monetize their applications and traffic.”
YouAppi’s SDK enables publishers to offer rewarded video ads and video interstitial ads, leveraging the company’s Post-Install Event-driven targeting, which considers over 60 segmentation parameters, including device type and geographic location. With YouAppi’s API, partners can seamlessly integrate campaign data in real-time into campaign and marketing reports, regardless of the analytics and or data visualization platform used by the client.
YouAppi now has more than 100 clients in China, including leading global Chinese brands such as Baidu, Alibaba, Qihoo 360, Apus and Kika.
Felix Lee, head of Baidu international business development, said, “As one of the leading partners for Baidu’s international monetization business, YouAppi delivers high quality advertisers at scale. They not only provide great fill rate for the advertising inventory for Baidu’s products, but also improve performance on individual ads.”
YouAppi is also experiencing strong global revenue growth. Proof of the company’s success can be found in the 16,700 campaigns run for 485 leading advertisers via 110 billion monthly impressions served around the world over the last four years.
OneRun Platform, YouAppi’s core technology, offers one single point to streamline mobile media buying, combining the power of machine learning with the company’s proprietary predictive algorithms which analyze over 250 terabytes of data every day.
About YouAppi
YouAppi is a fully managed growth marketing platform for premium mobile brands. It provides one single point to streamline their mobile media buying. YouAppi’s OneRun Platform combines the power of machine learning with YouAppi’s proprietary predictive algorithms, and cohort technology, to analyze the mobile content consumption patterns of over 1.5 billion users, converting data into profitable users. For more information, visit http://www.youappi.com
