Dutch Start-Up Launches Online Deal Platform in Malaysia

Entrepreneurs / 18th March 2016

Saleduck, a successful Amsterdam based startup, has now opened an office in Kuala Lumpur. Known for helping millions of consumers find online deals, Saleduck enters the global market with confidence after already expanding to eight European countries in 2015.

Consumers in ASEAN countries who do not want to pay too much when shopping online can now use the coupons, vouchers, and discounts that online deals platform Saleduck provides. While being market leader inBelgium and successful in eight other European markets, Saleduck is looking for growth in Asia. Currently, the Saleduck platform is already available in Malaysia and Singapore, where it collaborates with big e-commerce companies like Lazada, Zalora and Foodpanda.

“With a total market size of 770 billion dollars, the Asian e-commerce market is by far the biggest in the world. Also, the market’s growth rate of 44% is a lot higher than other continents. Therefore, it was an easy decision to expand our business to Asia,” says CEO Domingo Karsten.

In the Kuala Lumpur office, Saleduck Asia Sdn Bhd will start with 12 employees. The team consists of talented local marketing professionals and web developers. Overall, Saleduck will now be represented by 35 employees worldwide. CTO Ben Rogmans and Commercial Manager Rosanne Hortensius exchanged Amsterdam for Kuala Lumpur to supervise the launch of the new team. This year, Saleduck is set to launch in five South East Asian countries.

A warm welcome

Saleduck has experienced a warm welcome in Malaysia. “The environment for startups is surprisingly good and we are very comfortable doing business here. Especially now that the government has rewarded our ambitious plans with the prestigious MSC status,” says Ben Rogmans Jr.

The prestigious and exclusive MSC status is granted by the Malaysian government to offer innovative multimedia companies substantial business benefits. Doing so, the country hopes to become the Silicon Valley of South East Asia.

So far, Saleduck is self-funded. However, for the first time, the company is open for strategic investors to come on board in order to accelerate the company’s growth. The planned investment amounts to 500,000 euros.

About the website

Every day Saleduck offers the best online deals and discount codes for consumers. The website can be used to find the best deals for a specific category, like for example shoes, travel or electronics. It is also possible to search for certain webshops, brands or products. When Saleduck sends converting traffic to advertisers, the website earns a small commission per sale through affiliate marketing.

The website is accessible on both desktop and mobile.

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