App Annie Acquires Marketing Data Company AppScotch, Expands Technology Capabilities

Entrepreneurs / 14th March 2016

Today App Annie, the most trusted app data and insights platform, announced that it has acquired app marketing data company AppScotch to expand its technology capabilities.

With San Francisco-headquartered AppScotch, this marks App Annie’s third acquisition in two years following the acquisition of Dutch firm Distimo in 2014 and the Canadian firm Mobidia in 2015. Following a recent funding round, this news strengthens App Annie’s position as the most trusted provider of app data and insights in today’s evolving app economy.

“Apps are changing the world, creating amazing opportunities for individuals and for businesses of all sizes. We help companies seize these opportunities. We are always looking for technologies and talent that enhance our products and mission,” commented Bertrand Schmitt, CEO & co-founder at App Annie. “The AppScotch team shares our passion for apps and has developed some exciting complementary technology. App Annie is developing its next wave of innovative products that clients will find invaluable in planning their app development and marketing strategies and this acquisition supports this development.”

App Annie delivers market data products tracking revenues, downloads, advertising, user metrics and consumer engagement for all leading apps. The next major release in App Annie’s Intelligence product suite will focus on adding new app advertising metrics to aid marketers in assessing and optimizing their marketing and creative strategies. App Annie continues its quest to bring more actionable data and transparency to companies to run better app businesses. Read more about the news at App Annie.

About App Annie
App Annie delivers the most trusted app data and insights for your business to succeed in the global app economy. Over 500,000 registered members rely on App Annie to better understand the app market, their businesses and the opportunities around them. The company is headquartered in San Francisco with 425+ employees across 15 global offices. App Annie has received $157 million in financing, including from investors such as e.ventures, Greenspring Associates, Greycroft Partners, IDG Capital Partners, Institutional Venture Partners and Sequoia Capital. Learn more at www.appannie.com.

About AppScotch
Founded in 2013, AppScotch is a San Francisco based app marketing data company that brings transparency to the key metrics of mobile advertising. The company, co-founded by Andrey Kazakov and Max Gannutin is backed by Almaz Capital, IMI.VC and ImpulseVC.

Source: App Annie

 

You May Also Like

Successfully Navigating External Dynamics as a First-Time CEO

Career Climbers / 8th July 2024

According to the Harvard Business Review, two out of five CEOs fail in their first eighteen months, and it’s not their expertise or experience to blame; it’s their people skills,...

Winning the Game of Boardroom Chess

Entrepreneurs / 3rd July 2024

How subtle, seemingly innocuous actions can shift the balance of power in your favour It is broadly understood that bold, expansive postures and gestures convey power and credibility. But how often have...