YouAppi Closes $13.1 Million Series B Round for Expansion into Asia
The pioneer in data-driven mobile customer acquisition to focus on China, Japan and other Asian markets, bringing its proprietary technology, based on post-install events, to more app marketers including Baidu & UC Union (Alibaba Mobile Business Group)
YouAppi, a pioneer in data-driven mobile customer acquisition, today announced that it has raised a $13.1 million Series B funding round. The following investors are participating in this round: Hawk Ventures, Global Brain, Click Ventures, Digital Future, Emery Capital, Altair Capital, and existing investors Glilot Capital Partners, 2B Angels and Flint Capital.
This funding round marks a more than 300% increase from the last funding round secured by YouAppi, driven by the scale of reaching 1.5 billion global mobile profiles accessing 3,500 mobile apps and sites – including TheNew York Times, Pandora, EA, Orbitz, Zynga, Yandex, Wayfair, and Viber – in 200 countries via 100 billion impressions monthly. Attaining these metrics was made possible by the company’s mobile customer acquisition technology and teams in San Francisco and New York in the US, and China, India, Israel, Singapore, Germanyand the UK.
Since 2012, YouAppi has been combining the power of machine learning with proprietary predictive algorithms, enabling the world’s leading apps to find the right customers at the right conversion price across countries and verticals, based on post-install event analytics. The company’s OneRun Platform conducts real-time multi variant analysis to understand the KPIs for each app. This is facilitated by the ongoing management of campaigns that deliver mobile app recommendations while analyzing over 250 terabytes of data daily. YouAppi drives customer acquisition via 15,000 campaigns for 450 leading advertisers, offering one single point to streamline mobile media buying.
Before closing this round, YouAppi proved the efficacy of its offering in Asia already working with Baidu, UC Union (Alibaba Mobile Business Group), Sungy Mobile, Apus, NewBornTown, Kika and Bandai Namco, as well as global YouAppi clients. Chinese revenue is expected to double in 2016 from 10% to 20% of YouAppi’s global revenue.
“YouAppi’s mobile user acquisition technology is delivering cost-effective leads for Baidu’s international apps,” said Richard Lee, director of International Business Development at Baidu’s Global Business Unit.
The money raised in this funding round is earmarked for global expansion, moving the company’s headquarters to San Francisco, and to continue enhancing YouAppi’s innovative OneRun.
“We invested in YouAppi because of the strong performance results for the company’s mobile user acquisition technology,” said Jin Shanghao, Venture Partner, Hawk Ventures. “What really impressed me about YouAppi’s technology is the ability to hit the ground running and deliver strong user acquisition numbers for native Chinese apps at or below the price point set by the app’s marketing team. Most foreign companies have a steep learning curve in China, but YouAppi succeeded immediately upon launching their first few native Chinese apps.”
“We invested in YouAppi because we were impressed with the company’s team, technology and their ability to manage mobile user acquisition on a truly global basis, even for Japanese Apps in the Japanese market,” saidTakashi Kato, Venture Partner, Global Brain.
To date, YouAppi has raised $18.1 million from Hawk Ventures, Global Brain, Click Ventures, Digital Future, Emery Capital, Altair Capital and existing investors Glilot Capital Partners, 2B Angels, Flint Capital and private investors.
“Despite being in a competitive market, closing a B round which increases the investment by more than 300% from our last round, is proof of the efficacy of YouAppi’s technology and team, which is enabling 450 leading global advertisers to secure profitable users around the world,” said Moshe Vaknin, CEO & Co-founder, YouAppi. “The funding will be used to accelerate growth in China, Japan and other growth markets.”
“We are impressed with YouAppi’s capability to partner with global mobile publishers to open up and deepen the post-event model powered by an AI system which operates like a powerful virtual sales team, generating mobile app users with guaranteed results for the world’s leading mobile marketers,” said Carman Chan, Managing Partner of Click Ventures. “We are excited to be part of it, and we will bring good value and synergy to YouAppi.”
YouAppi will be introducing new functionality in its OneRun Platform at Mobile World Congress at Stand 8.1 H.13 in the App Planet.
About YouAppi
YouAppi is a fully managed solution for premium mobile brands, providing one single point to streamline their mobile media buying. YouAppi’s OneRun platform combines the power of machine learning with our proprietary predictive algorithms, and cohort technology, to analyze the mobile content consumption patterns of over 1.5B users, converting data into profitable users. For more information, visit http://www.youappi.com.
Source: YouAppi
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